Sena McCarthy

Sena is a seasoned Marketing Operations Manager with a passion for leveraging data and technology to drive marketing success. With 15+ years of experience in the field, she specializes in streamlining marketing processes, optimizing campaign performance and user conversion, and delivering measurable results that fuel business growth.

A/B testing Best Practices

Website / SEO

A/B Testing Best Practices: Your 7 Step Guide to Optimized Digital Growth

Sena McCarthy

Learn the top A/B testing best practices to boost conversions, enhance user experience, and make data-driven...

Lead nurturing Strategies

Marketing Strategy

10 Proven Lead Nurturing Strategies to Drive Sales and Build Lasting Relationships

Sena McCarthy

Discover 10 effective lead nurturing strategies to engage prospects, build trust, and boost conversions....

Marketing Metrics to Track for Growth

Marketing Strategy

Data-Driven Marketing: 8 Marketing Metrics To Track for Business Growth

Sena McCarthy

Learn about the importance of marketing metrics, key metrics to track, and how to use them to optimize...

The Ultimate Guide to Mastering Technical SEO

Website / SEO

The Ultimate Technical SEO Guide: Mastering the Backbone of Search Optimization

Sena McCarthy

Master the essentials of Technical SEO with this comprehensive guide. Learn how to optimize crawlability,...