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Sena McCarthy

Sena is a seasoned Marketing Operations Manager with a passion for leveraging data and technology to drive marketing success. With 15+ years of experience in the field, she specializes in streamlining marketing processes, optimizing campaign performance and user conversion, and delivering measurable results that fuel business growth.
Frictionless Selling is a key to the growth of any business
Sales Operations
Frictionless Selling: The Ultimate Guide to Building a Customer-Centric Sales Culture
Sena McCarthy
Unlock frictionless selling strategies with our comprehensive guide. Learn how to build a customer-centric...
A 6 Step Guide to defining your Ideal Customer Profile (ICP)
Revenue Operations
Defining Your Ideal Customer Profile (ICP): The Ultimate 6 Step Guide
Sena McCarthy
Define your ideal customer profile (ICP) to focus your marketing efforts, target the right audience,...
Strategies to Personalize the Customer Experience
Revenue Operations
10 Powerful Strategies to Personalize the Customer Experience
Sena McCarthy
Discover ten effective strategies to enhance customer satisfaction and loyalty through personalized experiences....
Customer Loyalty Program Examples
Marketing Strategy
Building a Customer Loyalty Program: A 7 Step Guide for Sustainable Growth
Sena McCarthy
Discover how to create a winning customer loyalty program that fosters lasting relationships, enhances...
Conversion Rate Optimization (CRO)
Marketing Strategy
Everything You Need to Know About Conversion Rate Optimization (CRO)
Sena McCarthy
Discover the essentials of Conversion Rate Optimization (CRO) in our comprehensive guide. Learn how to...
How to perform a website audit
Website / SEO
Conducting a Comprehensive Website Audit : A 10 Step Guide
Sena McCarthy
Learn how to run a website audit to improve SEO, user experience, and overall performance. Follow this...
Effective Blog Strategy
Marketing Strategy
A Simple Guide for Starting a Thriving Blog
Sena McCarthy
Crafting a well-thought-out blog strategy can boost your brand's authority, connect deeply with customers,...
SEO (Search Engine Optimization ) Guide
Website / SEO
A Starter Guide to Search Engine Optimization (SEO)
Sena McCarthy
Unlock the secrets of Search Engine Optimization (SEO) with this comprehensive guide! Learn actionable...
Marketing Metrics to track
Marketing Strategy
8 Essential Marketing Metrics: A Comprehensive Guide for Business Growth
Sena McCarthy
Learn about the importance of marketing metrics, key metrics to track, and how to use them to optimize...
DALL·E 2024-11-19 14.06.32 - A clean and modern vector illustration in flat design, inspired by the provided image
Marketing Strategy
7 Reasons to Unlock the Power of Marketing Automation
Sena McCarthy
Discover how marketing automation can transform your business by streamlining tasks, personalizing customer...
A guide to a winning social media strategy
Marketing Strategy
8 Steps for Building a Winning Social Media Strategy
Sena McCarthy
Learn how to create an effective social media strategy with this step-by-step guide. From setting clear...
8 Steps to perform keyword research for SEO
Website / SEO
How to Perform Keyword Research for SEO: 9 Steps to Boost Your Website's Ranking
Sena McCarthy
Discover the essential steps to conduct effective keyword research for SEO. Learn how to find, analyze,...