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Sena McCarthy

Sena is a seasoned Marketing Operations Manager with a passion for leveraging data and technology to drive marketing success. With 15+ years of experience in the field, she specializes in streamlining marketing processes, optimizing campaign performance and user conversion, and delivering measurable results that fuel business growth.
CMS Migration Guide
Website / SEO
The Ultimate CMS Migration Guide: A 7 Step Process for Seamless Transition
December 8, 2024
Learn carry out a CMS migration without losing data, SEO rankings, or harming the user experience. Our...
Selecting the right CRM for your business
Revenue Operations
The Ultimate Guide to Choosing the Right CRM: 6 Steps to Find the Perfect Fit
November 25, 2024
Discover the 6 essential steps to choosing the right CRM for your business. This guide helps you assess...
Tip for Marketing on Small Business Saturday
Marketing Strategy
7 Ideas for Maximizing Your Sales and Marketing for Small Business Saturday
November 12, 2024
Discover how small businesses can boost sales and attract customers on Small Business Saturday with strategic...
What is Customer Lifetime Value and how do you calculate it?
Revenue Operations
7 Strategies for Maximizing Customer Lifetime Value (CLV): A Key to Sustainable Growth
October 16, 2024
Learn how to maximize Customer Lifetime Value (CLV) to boost profitability and build long-lasting customer...
What is a Marketing Qualified Leads (MQL)
Revenue Operations
Marketing Qualified Leads (MQLs): 10 Essential Strategies to Identify, Qualify, and Convert Them
April 11, 2023
Discover the importance of Marketing Qualified Leads (MQLs) in your demand generation strategy. Learn...
Key Performance Indicators (KPIs)
Revenue Operations
Understanding Key Performance Indicators (KPIs): A Comprehensive Guide for Success
February 14, 2023
Learn how to select and track the right Key Performance Indicators (KPIs) for your business. Discover...
Data-Driven Company
Revenue Operations
8 Steps to becoming a Data-Driven Company
January 16, 2023
Learn how to become a data-driven company with this step-by-step guide. Discover actionable strategies...
Your Guide to Revenue Operations
Revenue Operations
What is RevOps as a service?
September 29, 2022
Discover how RevOps as a Service streamlines sales, marketing, and customer success to drive revenue...
Unlock the power of affiliate marketing
Marketing Strategy
The Ultimate Guide to leveraging Affiliate Marketing: Strategies, Trends, and Best Practices
August 13, 2022
Discover the power of affiliate marketing! Learn strategies, trends, and best practices to build authentic...
What is Revenue Enablement?
Revenue Operations
Revenue Enablement: What Is It, and Why Should You Care?
July 18, 2022
Discover what Revenue Enablement is, why it’s crucial for business success, and how to implement an effective...
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